Date of last revision: December 11, 2015
This policy describes how and why BoomersBuzz.com collects non-personally identifiable data from users and website visitors to this site, and how that data will be used. BoomersBuzz.com is committed to respecting the privacy of non-personally identifiable data that is gathered.
Information that is Collected
When you provide us with contact or other information in connection with a particular activity, product or service, including your email address or telephone number, you expressly consent to our communicating with you about our products or services using the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide us with the authorization to contact you. This means we may contact you, in person or by recorded message, by e-mail, telephone and/or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving.
Information You Provide to Us
In order to provide the Services, we collect the following types of information from you:
Personally Identifiable Information (user-provided information)
Personally identifiable information is any information that may be used to identify or contact you personally, such as your name, email address, gender, birthday, phone number, postal or other physical address. If you register for an account, then we may collect certain personally identifiable information during the registration process, including your name and email address. You may also provide personal information to us when participating in a survey or poll or when you post information via our social networking platform. Whether or not you provide this information is your choice; however, certain personally identifiable information is required to access and use some of the Services.
Non-Personal Information / Anonymous Data (automatically collected information which doesn’t identify the user)
Non-personal / anonymous data is any data or information that does not personally identify you. We obtain non-personal information about you from information that you provide to us, either separately or together with your personally identifiable information. We also automatically collect certain non-personal information from you when you use our Services and may include such information as your Internet Protocol address, your browser, recent search history, and your activity on our websites or those of our partners.
We use non-personally identifiable data collected from users and website visitors in order to:
- Improve the quality and functionality of the website, enhance your experience, create new services (including customized services), change/cancel existing content and services, or for other internal and statistical purposes.
- Present you relevant content, marketing materials and advertisements, by analyzing your interests from the web pages you visit and online services that you use.
- Provide you with support and handle inquires.
- Comply with any applicable law and assist law enforcement agencies as required.
- Conduct surveys and market researches.
- We may use anonymous, statistical or aggregated information about the website’s use and share, publish, post, disseminate, transmit or otherwise communicate or make available such information, to suppliers, business partners, sponsors, affiliates and any other third party, at our sole discretion.
- Provide you with transactional communication. We may send you notices from time to time relating to your account, your subscriptions and other products and services you have requested or in which you are currently enrolled. These may include order confirmations, renewal notices, invoices or customer service notifications.
- Provide you with email newsletter(s). If you wish to unsubscribe from our email newsletter(s), simply email unsubscribe to us using the Contact Us page.
- Provide you with email marketing offers, reader surveys and other promotional material.
Information You Disclose Publicly
Third Party Content and Links to Third Party Sites
The Site may contain content that is supplied by a third party, and those third parties may collect Site usage information when you browse web pages from the Site or content served to your browser. In addition, when you are on the Site you may be directed to other web sites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties or third party web sites. For example, if you “click” on a banner advertisement, the “click” may take you off the Site onto a different web site. These other web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. We encourage you to note when you leave our Site and to read the privacy statements of all third party web sites before submitting any personal information to those sites.
Cookies, Web Beacons and Log Files
Web Beacons/Pixel Tracking: BoomersBuzz.com may employ a common technique usually referred to as “pixel tracking” to measure the effectiveness of marketing and advertisements, as well as compile aggregate usage statistics. Pixel tracking, which may be used in connection with advertisements on other sites, on our website or in e-mail messages, involves the use of pixel tags (also known as “clear gifs,” “Web beacons” or “1-by-1 gifs”) that are not visible to the user of the site and consist of a few lines of computer coding. For example, if you visit our website from an advertisement on another site, the pixel tag will reference the cookie you received when you clicked on the advertisement. The pixel tag also may register this activity with a business partner to allow us to count the number of times or when an advertisement is accessed. This data is collected for use in our marketing and research. Personally identifiable information about you is not collected by pixel tracking, nor is any tracking information generated from the pixel tag allowed to be used for any other purpose other than to report website activity to us.
Log Files: Log file information is automatically reported by your browser each time you access a website. When you use the services, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
If you are concerned about cookies, most browsers permit individuals to decline cookies. A user refusing cookies can still fully navigate our website. In order to properly manage our website we may anonymously log information on our systems, and identify categories of visitors by items such as domains and browser types. These statistics are used to manage the operational efficiency of our systems.
Cookies & 3rd Party Advertisements
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org/managing/opt_out.asp.
To use this website you must be at least 18 years of age. We never knowingly collect or maintain information at or on our website from those we actually know are under 18. If you are not 18 years of age you must obtain written consent from an adult who is at least 18 years of age before using this website.
We have taken every reasonable step to safeguard and to help prevent the loss, misuse and alteration of information under our control. However, no data transmission over the Internet or electronic storage of information can be guaranteed to be 100% secure and we cannot anticipate all potential misuse of data over the Internet. Please note that we cannot ensure the security of any information you transmit to us, and your use of BoomersBuzz.com indicates that you are willing to assume this risk.
To opt-out from any of our direct promotions, please email us using our Contact Us page.
BoomersBuzz.com uses third-party online behavioral advertising technologies which include members of the Network Advertising Initiative.
Changes to Policy