What is 60s Mod?

Very brief. This is like a jump start for understanding what 60s Mod is. It is important to note that 60s Mod is NOT the same thing as the Hippie movement. You might think of them as being a predecessors to the modern Hipsters. A staple mindset for the Mods was that in order to live life to the fullest you had to look good (modern clothes), be willing to accept change (new technologies), not let things slow you down (anti-pot), and appreciate hard work (they liked being consumers).

Dick Hebdige claims that the progenitors of the mod subculture "appear to have been a group of working-class dandies, possibly descended from the devotees of the Italianite [fashion] style." Mary Anne Long disagrees, stating that "first hand accounts and contemporary theorists point to the Jewish upper-working or middle-class of London's East End and suburbs." Sociologist Simon Frith asserts that the mod subculture had its roots in the 1950s beatnik coffee bar culture, which catered to art school students in the radical bohemian scene in London. Steve Sparks, who claims to be one of the original mods, agrees that before mod became commercialised, it was essentially an extension of the beatnik culture: "It comes from 'modernist', it was to do with modern jazz and to do with Sartre" and existentialism. Sparks argues that "Mod has been much misunderstood… as this working-class, scooter-riding precursor of skinheads."

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